profile

Growth Currency ⚡

⚡ WTF is the point of a newsletter?

published2 months ago
4 min read

You're receiving this because you subscribed here OR here or maybe here.
This email may contain affiliate links. I receive a small commission for recommending products I use & love at no extra cost to you.

[Read the browser version right here]


[#Sponsored]
Send emails in bulk to an enriched list of contacts

This week's edition is sponsored by folk.

You tried that cold email tool.

You tried those email marketing tools.

None of it worked for you.

You need something simple, powerful, and customizable to your needs.

Now with Messages by folk you can send emails in bulk to an enriched list of contacts—in minutes.

Start your next campaign »


This is GC⚡ #79 — your secret weapon for newsletter growth ⚔️

A special welcome to the 41 newest members of the Growth Currency⚡ newsletter community!

Thank you for giving me space in your inbox. 🙏

Did someone forward you this newsletter? Subscribe here »


[GC Editorial]
What’s the point of a newsletter? It's this.

I like to see the responses I get when I tweet things like this:

twitter profile avatar
⚡ Dylan R. || Newsletter Strategist 💙💛
Twitter Logo
@growthcurrency
June 24th 2022
2
Retweets
22
Likes

But Ara challenged me.

twitter profile avatar
Ara Orden 🌿 | #StandWithUkraine 🇺🇦
Twitter Logo
@AraOrden
June 30th 2022
0
Retweets
0
Likes


Wasn’t expecting that tbh. After some thought, I replied to Ara:

Great question.
From a consumption standpoint: to be informed, educated, entertained or to purchase.

From a creation standpoint: to inform, educate, entertain, or sell.

:)

My response was sincere. But too naïve. And it inspired this article.

I’m not going to bury the lede here.

The point of your newsletter is to make money.

Exceptions be damned: the point of every newsletter is to make money.

Newsletters are marketing. And the ultimate goal of any marketing strategy is to drive revenue.

Your initial response might be, “The point of my newsletter is merely to get people onto my email list and off a rented (social) platform — not to sell them anything.”

That’s great! And that’s called content marketing. You’re creating content (your newsletter) to grow an audience to convert into customers. So your newsletter is an indirect path to monetization.

But your newsletter can make money both indirectly AND directly.

And it’s so much easier to consider HOW your newsletter is going to help you monetize as a creator from the beginning, instead of trying to shoehorn a monetization strategy into it a year down the road.

Making Money Directly with Your Newsletter

There are 3 main ways to make money directly with your newsletter.

Read the rest »


[#Ad]
Get a Fresh Start with the Best Marketing Platform for Creators.


Go and watch your first YouTube video.

Read your first blog post.

Find your first newsletter edition.

Listen to your first podcast episode...

Now, compare it to your most recent piece of content.

It’s night and day, isn’t it? You may have even felt a little (actually, maybe a lot) embarrassed.

As embarrassed as you are, that’s also how proud you should be, because that’s how much your content has grown—how much you’ve grown.

If you're like most creators, your marketing platform reminds you of that first creative effort. It has not kept up. You need a fresh start.

Get a Fresh Start with ConvertKit»


[GC Curated Resources: Start + Grow + Improve + Monetize your newsletter]
Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

START

10 Tips on Successfully publishing a newsletter every week for 6 years by Josh Spector [🧵]

Can't argue with this advice! Josh has grown his newsletter to nearly 20k subscribers while publishing weekly for over 260 weeks in a row. 🤯

GROW

5 Steps Amanda Natividad Took to 60x Her Audience in a Year (and Keep Growing It) by Grace Parazzoli

Growing your newsletter starts with growing your audience. This article via Demand Curve's Grace Parazzoli dives deep into how Amanda. There is a lot of meat to chew on here—and I found the 4 ways to get good at direct-response copywriting section really useful 👌

(🔗 via Foster Digest)

IMPROVE

Your newsletter design matters by Brett Dashevsky [🧵]

A positive reading experience will improve your newsletter's retention rate. Make your newsletter better with Brett's design tips. Note: you don't have to be a "designer" to implement these.

(🔗 via The Steal Club)

MONETIZE

How I Sold My Newsletter: Andrew Kamphey by Emily Wong

Andrew's newsletter had ~7.5k subscribers when he sold it for an undisclosed amount. BUT—he teases that it helped to pay off a real estate investment. So... maybe your newsletter could be your ticket to paying off your mortgage a bit early :)

(Newsletter Of The Week)
The GC NOTW 🤘

Script Tips by Ame Proietti

"Learn to write persuasive video scripts" is the enticing headline of Ame's newsletter landing page. One of her recent editions breaks down the messaging behind The Dollar Shave Club's first video ad—that went ultra-viral—getting the attention of Unilever who later acquired DSC for $1B.

​Get Script Tips »


[#GC Affiliate]
Like Calendly—but way cheaper.

You can use Calendly for free. But for anyone scheduling more than one meeting duration—you're starting at $8/month.

TidyCal by Appsumo is offering a Lifetime Deal for $29 😱

With TidyCal, you can…

→ create multiple booking types
→ sync all your calendars (Google, Microsoft, Apple)
→ embed your booking widget on your website
→ book free & paid meetings
→ integrate with Zapier, Zoom, Google Meet

I've been using TidyCal for over a year now and the product works great—and keeps improving.

Get it for life for $29 »


Thanks for making it to the end—I try and save some gold for this space.

When I started this newsletter, I was up for a challenge.

I didn't envision writing-a-newsletter-as-a-side-project-while-working-a-9-5-and-raising-two-amazing-yet-challenging-kids-with-my-amazingly-supportive-wife-in-the-middle-of-the-summer-without-childcare kind of challenge.

But here we are.

And I'm still up for it (much like my kids at the crack of dawn).

But I'll be away 2 weeks during August. The newsletter will still hit your inboxes. But if it's a slimmed down, summer beach bod version of its usual bulky self, you'll know why ;)

How would you rate this edition?
⚡⚡⚡⚡⚡ Electrifying!
⚡⚡⚡ A decent jolt.
Just static...

Hit reply and let me know why — I answer every one :) Or DM me on Twitter!

And in case you missed it, here are last week's TWO most popular links:

#1: 12 Things I've Learned Reaching 2k Subscribers in 18 months
#2:
85+ Tested Ways to Grow Your Email List Fast in 2022 by Vikram Saini



Other Growth Currency⚡ Resources:

The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
The Ultimate Creator Database of Awesomeness
How To Start, Grow, and Optimize a Substack Newsletter
Advertise in this newsletter
→ Book a Newsletter Consult With Me: 30 Mins | 60 Mins

Peace and platonic love,

Dylan

Twitter | Medium | Instagram | TikTok