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This is GC⚡ #72 — your weekly secret weapon for newsletter growth ⚔️
A special welcome to the 119 newest members of the Growth Currency⚡ newsletter community!
Thank you for giving me space in you inbox. 🙏
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How To Write So People Actually Read Your Newsletter.
Getting people to open your newsletter is one thing. Getting them to read it is another.
It's hard enough to get people's attention online.
And it's even harder to keep it.
There are a few very simple —but incredibly effective —elements you should incorporate into your writing to keep your readers' attention. Whether you're writing a newsletter, blog post, or cold email, keep these in mind.
And I wouldn't know these if it weren't for Nicolas Cole of Ship 30 for 30 (affiliate).
The most valuable lesson I learned from my Ship 30 for 30 experience was how to write online.
First things first: take everything you learned about writing in school - and throw it out a 34-storey window so it shatters into a million fragments on the pavement.
Destroy it. Never think about it again.
Okay, clean slate? Let's do this.
Here are 3 things you can do today to increase the readability of your work.
Be the most interesting person at happy hour.
In 2020, the 3 co-founders of RocaNews quit their jobs because they hated the news.
It was negative, partisan, and alarmist. They wanted news that didn't obsess over politics. They wanted to know what was going on in the world, but wanted facts – not opinions.
So they created RocaNews.
The free newsletter covers the most interesting events happening in the world, and is designed to fit into your day.
Join them by reading Roca’s free daily newsletter, designed to make you the most interesting person at Happy Hour in 5 minutes.
Now 1.2M+ people start their morning with RocaNews.
Your Growth Currency ⚡ This Week
"Knowledge is the currency of growth."
Carefully curated resources to help you: Start + Grow + Improve + Monetize your newsletter
Let’s get into it!
⚡How to Start + Grow + Monetize A Newsletter with Dylan Redekop via Content Creators Library
I was on the Content Creators Library podcast with Jeff Parker a while back. I really enjoyed this conversation with Jeff. We dove into all things newsletters, including where and how to start, how to grow, and how to monetize. And Jeff did a masterful job of cutting out all my "umms", "uhhs", and "you knows".
Here are some of my favorite sections:
→ 16:35 – Blogs are Dead, but Newsletters Aren’t!
→ 19:54 – Where to Host the Newsletter (4 Options)
→ 24:39 – Even Dylan had a Rough Beginning (mindset is what matters)
→ 29:30 – How do we Monetize a Newsletter?
→ 38:02 – How Often to Send out Newsletters (and what happens if we forget a week?)
→ 41:28 – What the Hell Do you Even Write About?
There is so much to love about this thread. It's tactical, provides templates (Dan shows, not tells), and crushes it with this line:
How I turn 1 piece of content per week into a $45,275 a month creative income and 340,000 followers in ~2 hours a day (in 5 simple steps):
June 7th 2022
⚡ 5 ConvertKit tips to get more from your email newsletters by Christian Coulson
*whispers* you can use these strategies on most email platforms. BUT if you're using ConvertKit (like me!) this article is HIGHLY tactical, giving you the step-by-step of how to...
→ Add a countdown timer in ConvertKit emails
→ Set up a custom unsubscribe link
→ A/B test your subject lines
→ Resend to unopens
→ Clean up your ConvertKit list
⚡ Shoot Your Shot: A Guide to Effective Cold Outreach by Amanda Natividad
Want to monetize your newsletter with ads & sponsors? You'll need to learn how to pitch effectively—because your friends who bought your first ad spots aren't going to keep up the charity forever. Amanda goes in depth on this SparkToro article about how to nail your cold outreach.
Everything you need to know to start building your email list—for free.
Grab this FREE guide to learn...
→ how to quickly create a lead magnet that provides real value to your ideal clients
→ how to write the copy and make a simple landing page so your lead magnet is attractive to your ideal clients
→ how to promote your lead magnet and get it in front of your target audience
→ and more...
Use these exact steps to set up a simple lead generation system to attract your ideal clients and start building your email list with this free Beginner's Guide to Getting Started with Email Marketing.
Thanks for making it to the end—I try and save some gold for this space.
This week, one of my advertisers asked to postpone their Premium top-of-newsletter ad. Which is totally fine!
But one problem: the let me know 12 hours before the ad was getting run in this very edition!
So I had 2 options:
1) put my foot down and say "too bad" and run the ad anyway
2) graciously accept their postponement and scramble for a new advertiser
The bonus? I not only filled the Premium ad spot with a generous 50% off rate—I also had inquiries about other ad spots which also got filled. (Check out ad spots here.)
The lesson? If you don't ask, you don't get. Had I not put it out there on Twitter, the top ad would have sat empty. And, it's better to sell discounted ad space than let it go empty. Wasted.
I'll be doing more discounted ads going forward, because I don't fill every ad every week.
Want to be the first to know about discounted ad rates? Click here and you'll be added to the list.
How would you rate this edition?
⚡⚡⚡ A decent jolt.
⚡ Just static...
Hit reply and let me know why — I answer every one :) Or DM me on Twitter!
And in case you missed it, here are last week's TWO most popular links:
#1: Our Content Strategy To Grow Our Email List To 100k by Dickie Bush & Nicolas Cole
#2: Consistency is important. But nobody talks about this. by Dylan Redekop
Other Growth Currency⚡ Resources:
→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
→ The Ultimate Creator Database of Awesomeness
→ How To Start, Grow, and Optimize a Thriving Newsletter Community
→ Advertise in this newsletter
Peace and platonic love,