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Growth Currency

⚡ Want people to ACTUALLY read what you write? Try this.

published13 days ago
5 min read

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This is GC⚡ #72 — your weekly secret weapon for newsletter growth ⚔️

A special welcome to the 119 newest members of the Growth Currency⚡ newsletter community!

Thank you for giving me space in you inbox. 🙏

Did someone forward you this newsletter? Subscribe here »


[GC Editorial]
How To Write So People Actually Read Your Newsletter.

Getting people to open your newsletter is one thing. Getting them to read it is another.

It's hard enough to get people's attention online.

And it's even harder to keep it. 

There are a few very simple —but incredibly effective —elements you should incorporate into your writing to keep your readers' attention. Whether you're writing a newsletter, blog post, or cold email, keep these in mind.

And I wouldn't know these if it weren't for Nicolas Cole of Ship 30 for 30 (affiliate).

The most valuable lesson I learned from my Ship 30 for 30 experience was how to write online. 

First things first: take everything you learned about writing in school - and throw it out a 34-storey window so it shatters into a million fragments on the pavement.

Destroy it. Never think about it again. 

Okay, clean slate? Let's do this. 

Here are 3 things you can do today to increase the readability of your work.

Read the rest »


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Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

Carefully curated resources to help you: Start + Grow + Improve + Monetize your newsletter

Let’s get into it!

START

How to Start + Grow + Monetize A Newsletter with Dylan Redekop via Content Creators Library

I was on the Content Creators Library podcast with Jeff Parker a while back. I really enjoyed this conversation with Jeff. We dove into all things newsletters, including where and how to start, how to grow, and how to monetize. And Jeff did a masterful job of cutting out all my "umms", "uhhs", and "you knows".

Here are some of my favorite sections:

→ 16:35 – Blogs are Dead, but Newsletters Aren’t!
→ 19:54 – Where to Host the Newsletter (4 Options)
→ 24:39 – Even Dylan had a Rough Beginning (mindset is what matters)
→ 29:30 – How do we Monetize a Newsletter?
→ 38:02 – How Often to Send out Newsletters (and what happens if we forget a week?)
→ 41:28 – What the Hell Do you Even Write About?

GROW

How I turn 1 piece of content per week into a $45,275 a month creative income by Dan Koe [🧵]

There is so much to love about this thread. It's tactical, provides templates (Dan shows, not tells), and crushes it with this line:

"Sales funnels are great, but content ecosystems are better."
twitter profile avatar
DAN KOE
Twitter Logo
@thedankoe
June 7th 2022
552
Retweets
3,194
Likes

IMPROVE

5 ConvertKit tips to get more from your email newsletters by Christian Coulson

*whispers* you can use these strategies on most email platforms. BUT if you're using ConvertKit (like me!) this article is HIGHLY tactical, giving you the step-by-step of how to...

→ Add a countdown timer in ConvertKit emails
→ Set up a custom unsubscribe link
→ A/B test your subject lines
→ Resend to unopens
→ Clean up your ConvertKit list

MONETIZE

Shoot Your Shot: A Guide to Effective Cold Outreach by Amanda Natividad

Want to monetize your newsletter with ads & sponsors? You'll need to learn how to pitch effectively—because your friends who bought your first ad spots aren't going to keep up the charity forever. Amanda goes in depth on this SparkToro article about how to nail your cold outreach.


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Thanks for making it to the end—I try and save some gold for this space.

This week, one of my advertisers asked to postpone their Premium top-of-newsletter ad. Which is totally fine!

But one problem: the let me know 12 hours before the ad was getting run in this very edition!

So I had 2 options:

1) put my foot down and say "too bad" and run the ad anyway
2) graciously accept their postponement and scramble for a new advertiser

I chose #2.

The bonus? I not only filled the Premium ad spot with a generous 50% off rate—I also had inquiries about other ad spots which also got filled. (Check out ad spots here.)

The lesson? If you don't ask, you don't get. Had I not put it out there on Twitter, the top ad would have sat empty. And, it's better to sell discounted ad space than let it go empty. Wasted.

I'll be doing more discounted ads going forward, because I don't fill every ad every week.

Want to be the first to know about discounted ad rates? Click here and you'll be added to the list.

How would you rate this edition?
⚡⚡⚡⚡⚡ Electrifying!
⚡⚡⚡ A decent jolt.
Just static...

Hit reply and let me know why — I answer every one :) Or DM me on Twitter!

And in case you missed it, here are last week's TWO most popular links:

#1: Our Content Strategy To Grow Our Email List To 100k by Dickie Bush & Nicolas Cole
#2:
Consistency is important. But nobody talks about this. by Dylan Redekop



Other Growth Currency⚡ Resources:

The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
The Ultimate Creator Database of Awesomeness
How To Start, Grow, and Optimize a Thriving Newsletter Community
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Peace and platonic love,

Dylan

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