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This issue is in partnership with ConvertKit.
You’re a creator. You’re passionate and hardworking, but maybe you’re not seeing the revenue you want.
You’re not alone: Over 65% of content creators make less than $10K a year.
Are you ready to see revenue breakthrough this year?
So many creators like Sahil Bloom, Aquila Farrell, and Matt Ragland are finding long-term success by monetizing their content with digital products and pairing that with ConvertKit for lead generation, email automation, and selling those digital products.
Find out how top-earning creators are using ConvertKit Commerce to grow their income in 2022 » |
A special welcome to the 28 newest readers of the Growth Currency⚡ newsletter!
Thank you for giving me space in your inbox. 🙏
Did someone forward you this newsletter? Subscribe here »
Writing and publishing a newsletter is simple — some might even say “easy”.
The real trick is getting people to subscribe. Unless you already have a large online audience or 1000 True Fans elsewhere, this shit is HARD.
So it’s no surprise that when I solicited feedback from my readers, the most common reply was Tell me how to grow my newsletter.
And I’ve hesitated on sharing my own experience in this regard because, well… it’s messy, non-linear, and unremarkable. Meaning, it’s not a sexy hockey-stick curve where I just hit publish long enough that things went “up and to the right” in perpetuity.
I wish.
My newsletter has over 2k subscribers since starting on Substack in January 2021. It’s been a slow build with many plateaus and droughts.
To get meta:
September 27th 2022
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I’m proud of my publishing efforts (87 editions through 89 weeks) and satisfied where I’m at. I even created a FREE course called 1KS Roadmap: it helps you with 5 tactics over 5 days to get your first 1,000 newsletter subscribers. (No, you won’t get 1,000 subscribers in 5 days — but you’ll learn how over a 5-day span.)
But as they say, comparison is the death of joy.
So when I see other newsletters with rapid growth 2x, 5x, and 10x of where I’m at, I feel very much like an imposter when discussing “growth tactics”.
All in all, I don’t feel qualified to talk about hyper newsletter growth.
I simply haven’t done it. Growth is tough. It’s tedious and plodding.
What I do know is there are a few things I’ve done that have helped with newsletter growth, and I’m going to break them down for you.
TL;DR:
"Knowledge is the currency of growth."
...I've curated and shared resources to help you:
your newsletter. But it's my newsletter so I can make a tweak if I want. This edition is going to focus more on GROWTH.
Let's grow your kick-ass newsletter 🔥🔥
⚡ 25 Ways to Sign Someone Up For Your Newsletter by Dan Oshinsky
Dan's compiled 25 ways to get subscribers and split it into two sections:
1) Getting subscribers when they're ON your site
2) Getting subscribers when they're OFF your site
Implement just one of these strategies over the next week and track its success.
(This is a Google Slides presentation. Make a copy and add it to your Drive.)
⚡ How I promote my content by Harry Dry @ MarketingExamples.com
Harry is promotional genius. Steal his process for promoting his content to gain more newsletter subscribers.
⚡ How to leverage TikTok and Instagram Reels to grow your email list by Eva Gutierrez
Short-form video to promote newsletters? Yes please. Here are the 4 strategies (check link for more):
⚡ 19 tactics to grow your email list by Dennis Buckley @ DemandCurve
This one is jam-packed and worth your attention. Why? There are some gems here—and Julian Shapiro is one of the best Growth Marketers around, and he's co-founder of Demand Curve. He didn't write this article, but you know its got his fingerprints on it.
⚡Twitter Daily by Hypefury
Imagine having a personal assistant that tells you exactly what to do to grow your Twitter audience.
That's Twitter Daily.
You get one task per day in your inbox. Hypefury fully explains what to do. You only have to fill in the blanks and tweet it.
Together with thousands of others, you'll see your audience grow one day at a time, 90 days in a row.
Thanks for making it to the end—I try and save some personal ramblings for this space.
I had a sore throat last week. Figured it was just a cold that one of the kids brought home from school.
My wife insisted I test for COVID.
Sure enough...
Thankfully my symptoms are mild.
No lesson here. Just be safe out there :)
How would you rate this edition?
⚡⚡⚡⚡⚡ Electrifying!
⚡⚡⚡ A decent jolt.
⚡ Just static...
Hit reply and let me know why — I answer every one :) Or DM me on Twitter!
And in case you missed it, here are last week's TWO most popular links:
#1: Why I broke up with Substack — and moved to ConvertKit by Growth Currency⚡
#2: How I hit my $10k monthly revenue goal with less than 2k subscribers and ConvertKit by Daren Smith
Other Growth Currency⚡ Resources:
→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
→ The Ultimate Creator Database of Awesomeness
→ How To Start, Grow, and Optimize a Substack Newsletter
→ Advertise in this newsletter
→ Book a Newsletter Consult With Me: 30 Mins | 60 Mins
Peace and platonic love,
Dylan
by Dylan Redekop
Join 4k+ subscribers learning how to START + GROW + MONETIZE their newsletters with weekly insights, tips, and resources.
[Read the browser version right here] Hey Reader, It's been a minute! Manyyyyyy minutes. It’s been *checks calendar* 128 days since I sent the last edition and went on a much-needed summer hiatus. And now there are ~700 more of you (shoutout ConvertKit Creator Network 🙌) — so if you're new here.. WELCOME it's good to have you. If you've been with me for a while — welcome back! This is the 120th edition of Growth Currency⚡— the newsletter that helps you start + grow + improve + monetize your...
[Read the browser version right here] Hey Reader, Welcome to the 119th edition of Growth Currency⚡— the now-fortnightly newsletter that helps you start + grow + improve + monetize your newsletter. Yep—it's meta: a newsletter about newsletters. Check out older editions here. In this edition: » 3 things you need to consider before paying for subscriber growth 💸» A virtuous cycle of newsletter growth 🔁» 10 powerful newsletter tools ⚒️» Selling out 2 months of newsletter ads in 23 hrs ⏱️ …and...
[Read the browser version right here] Hey Reader, Welcome to the 118th edition of Growth Currency⚡— the now-fortnightly newsletter that helps you start + grow + improve + monetize your newsletter. Yep—it's meta: a newsletter about newsletters. Check out older editions here. In this edition: » Getting your readers addicted to your newsletter» How the best newsletter operators get 50k+ subscribers» 52 ways to grow your newsletter» The math behind a $1M per year newsletter biz …and more! Shall...