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The State of Newsletters in 2022
InboxReads published their annual State of Newsletters report for this past year. The report includes stats based on the site's growing directory of newsletters submitted (660 newsletters added in 2022 alone). Find stats on the most popular newsletter categories, what topics users are searching for, and the most popular newsletter platforms being used.
ConvertKit announces Craft & Commerce happening in June 2023—and offers early bird discount
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Book your newsletter "aha" moment
Natalie needed some direction with her newsletter. So she booked a 30-minute strategy session with me:
(Or book a 60-min strategy call »)
(This article was originally published in September 2022, but I've updated it and wanted to share it with you)
The most common challenge facing all of us newsletter publishers is growth.
And I’ve hesitated sharing my own growth experience, because it’s messy, non-linear, and mostly unremarkable. Meaning, it’s not a sexy hockey-stick curve where I just hit publish long enough that things went “up and to the right” in perpetuity.
I wish.
Growth is tough. It’s tedious and plodding.
But while my newsletter hasn't experienced hyper growth—I have managed to grow it steadily to over 2.7k subscribers to date.
I’m going to break 5 of my most effective growth strategies for you.
5 Non-Linear Newsletter Growth Strategies »
"Knowledge is the currency of growth."
⚡ "Is it worth me starting a newsletter?" by Nikki Simpson & Peter Houston
My Take: This question was posed to Peter Houston. And I'm sure it gets asked often. Well, the short answer is "yes." But first, Peter & Nikki lay out some core "obvious questions" you should ask yourself:
⚡ 7 Strategies to Scale Your Email Newsletter to a Million Subscribers by Daniel Berk
My Take: LOTS to dig into here. From referral campaigns (Daniel's built replica Morning Brew referral campaigns for other companies) to partnerships to content republishing. You might not have your sights set on 1M subs, but surely this will help you grow *a little* ;)
⚡ Stop Romanticizing the Double Opt-In by Drew Price
My Take: Maybe double opt-ins aren't all they're cracked up to be? Drew states:
What do you think? Something I'm considering...
⚡ How I made $14,950 in 57 minutes with 2 emails and a Google Doc by Katelyn Bourgoin
My Take: I'm shook this is so good. It's not necessarily a newsletter monetization strategy—BUT—if you wanted to sell something with an email launch & social campaign, get out your best pen and take frickin' notes.
January 1st 2023
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The only newsletter to bring side hustlers 3 quick and valuable resources every single day.
Thanks for making it to the end—I try and save some personal ramblings for this space.
I turn 40 on Sunday. Mid life.
Apparently sports cars, tattoos, holidays, and expensive gadgets are signals of a mid-life crisis.
Not for me, though.
I started a newsletter business instead 😁
⚡⚡⚡⚡⚡ Electrifying!
⚡⚡⚡ A decent jolt.
⚡ Just static...
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And in case you missed it, here are last week's TWO most popular links:
#1: How I Gained 2,124 (Active) Email List Subscribers in a Year by Maliha
#2: How to set newsletter (or any) goals you'll actually hit by Growth Currency⚡
→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
→ The Ultimate Creator Database of Awesomeness
→ Advertise in this newsletter
Peace and platonic love,
Dylan
by Dylan Redekop
Join 4k+ subscribers learning how to START + GROW + MONETIZE their newsletters with weekly insights, tips, and resources.
[Read the browser version right here] Hey Reader, It's been a minute! Manyyyyyy minutes. It’s been *checks calendar* 128 days since I sent the last edition and went on a much-needed summer hiatus. And now there are ~700 more of you (shoutout ConvertKit Creator Network 🙌) — so if you're new here.. WELCOME it's good to have you. If you've been with me for a while — welcome back! This is the 120th edition of Growth Currency⚡— the newsletter that helps you start + grow + improve + monetize your...
[Read the browser version right here] Hey Reader, Welcome to the 119th edition of Growth Currency⚡— the now-fortnightly newsletter that helps you start + grow + improve + monetize your newsletter. Yep—it's meta: a newsletter about newsletters. Check out older editions here. In this edition: » 3 things you need to consider before paying for subscriber growth 💸» A virtuous cycle of newsletter growth 🔁» 10 powerful newsletter tools ⚒️» Selling out 2 months of newsletter ads in 23 hrs ⏱️ …and...
[Read the browser version right here] Hey Reader, Welcome to the 118th edition of Growth Currency⚡— the now-fortnightly newsletter that helps you start + grow + improve + monetize your newsletter. Yep—it's meta: a newsletter about newsletters. Check out older editions here. In this edition: » Getting your readers addicted to your newsletter» How the best newsletter operators get 50k+ subscribers» 52 ways to grow your newsletter» The math behind a $1M per year newsletter biz …and more! Shall...