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Growth Currency

⚡ The one thing worse than an unsubscriber...

publishedabout 1 month ago
4 min read

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This is GC⚡ #68 — your weekly dose of newsletter nuggets

A special welcome to the 41 newest members of the Growth Currency⚡ newsletter community!

Thank you for giving me space in you inbox. 🙏

Did someone forward you this newsletter? Subscribe here »


Unsubscribes suck. But these are worse.

I get more newsletter unsubscribers on Tuesdays than any other day.

Because Tuesdays are the day I send my newsletter.

It’s a brutal realization when you start a newsletter: some people will unsubscribe.

And it’s a blow to your pride. It stings.

“What did I do wrong? Why don’t they want to hear from me anymore? Was it something I said — or didn’t say?”

They’ve broken up with you.

And just like an ex-lover who’s told you they can’t lead you on any longer, that their heart isn’t in it — unsubscribers are actually doing you the same favor.

Because there’s a cold mistress much worse than the unsubscribed heartbreaker.

Read more »


Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

Carefully curated resources to help you: Start + Grow + Improve + Monetize your newsletter

Let’s get into it!

START

I Made $5M Self-Publishing Books Online—Here Are 7 Things I’d Do Differently if I Were Starting From Scratch in 2022 by Ash Ambirge

The FIRST thing Ash would do differently? "Start with a newsletter, not a website." I see you, Ash. (h/t to Heath Dingwell for sending me this link on Twitter — thanks Heath!)

Related: Don't start a blog. Start a newsletter

GROW

A Quick Guide To Starting A Newsletter And Getting Your First 1,000 Subscribers (In 3 Simple Steps) by Nicolas Cole & Dickie Bush

The Ship 30 gents provide a lightning quick guide to getting up and running with a newsletter—including platform recommendations, Free vs. Paid, and leveraging social to drive subscribers.

Related: The 1KS Roadmap → Growth Currency's guide to getting your first 1,000 Subscribers

IMPROVE

37 Email Marketing Tips for Messages that Get Opened, Read, and Clicked by Henneke Duistermaat (via Copyblogger)

37 tips might feel like a lot, but Henneke has done you a favor by separating this list into 5 sections:

→ Etiquette tips for better messages
→ Subject line tips for more opens
→ Writing tips for engagement
→ Conversion tips for sales
→ Signature tips for strong closings

MONETIZE

The 6 Ways Pros Monetize Their Newsletters and How You Can Do It Too by Monica Lent

Not everyone starts a newsletter with monetization goals. But if you're at all interested (and why wouldn't you be?) then this is a great article that covers 6 methods to monetize.

Important note I learned in this article: Mailchimp and MailerLite explicitly prohibit you using their platforms for affiliate marketing. Be careful. Ensure you do weekly exports of your email list in case the worst happens. Or just use ConvertKit ;)


Create content faster & easier—with a proven system.

Justin Welsh has systematized content creation like tweets & LinkedIn posts—so you can spend less time figuring out what and when to post.

The Content OS is for anyone who has valuable knowledge to share, but struggles with crafting the messaging in an engaging way.

Justin creates no-fluff, highly tactical courses. I grabbed this course the day it was launched.

[Check out this clip that gives a quick glimpse at Justin showing Cole & Dickie Bush of Ship 30 how he uses this system]

Save time your precious time »

(This is an affiliate link I'm sharing — I purchased Justin's course and found tremendous value from it. I think you will too.)


Thanks for reading and being here this week! I appreciate you reading to the end.

Most newsletters leave their sign-off as a pretty copy + paste template from week to week. I noticed Scott Barker from The Forecast would always personalize his sign-off area. I liked it. I always read it. It was fun and casual. He's the inspiration to the end of my weekly editions.

Thanks Scott.

On a more ask-y note, what did you think of this edition? Care to share your rating below in a reply? It'd be so helpful 🙏

How would you rate this edition?
⚡⚡⚡⚡⚡ Electrifying!
⚡⚡⚡ A decent jolt.
Just static...

Hit reply and let me know why — I answer every one :) Or DM me on Twitter!

And in case you missed it, here are last week's TWO most popular links:

#1: I bet you're making 1 of these 11 newsletter mistakes by Paul Metcalfe [🧵]
#2:
A step-by-step guide to growing your email list, from a creator with 25,000 subscribers by Kayla Voigt



Other Growth Currency⚡ Resources:

The Ultimate Creator Database of Awesomeness
How To Start, Grow, and Optimize a Thriving Newsletter Community
Advertise in this newsletter

I used to have a tip jar but now instead ask you to consider supporting Ukraine. Please consider the links below.

🇺🇦 Support Ukraine:

Come Back Alive​ || Ukrainian Red Cross || Voices of Children​ || Ukraine-Russia Twitter List (h/t Noah Smith)

Peace and platonic love,

Dylan

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