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This is GC⚡ #98 — your secret weapon for newsletter monetization ⚔️
A special welcome to the 270 newest readers of the Growth Currency⚡ newsletter!
Thank you for giving me space in your inbox. 🙏
Did someone forward you this newsletter? Subscribe here »
[GC News & Announcements]
What You Need To Know
Substack introduces mentions & cross-posts to help writers grow
Apparently this was announced a month ago—but I just heard about it this week. So I thought I'd share it in case you missed it too.
Josh Spector announces Inbox To Invoice coaching program
One of the greats in the newsletter game has put together a coaching program for anyone who wants to turn newsletter subscribers into paying clients. It's application based, so if this interests you—get your application in before January 1st!
[Teaser] I'm launching a GC⚡ Referral Program
I'm putting the finishing touches on a new SparkLoop referral program where you can earn rewards for sharing this very newsletter. Rewards might include things like...
→ Free guides
→ Newsletter audits
→ 1:1 Private Newsletter Coaching
Stay tuned next week.... 👀
How to write a newsletter when you suck at consistency.
Get off the never-ending content creation hamster wheel.
One of the most common pieces of advice for success in this whole online game is “Be consistent!”
That goes for newsletter advice, too.
But what if you suck at consistency?
Or what if you don’t want to (or can't) dedicate hours of your life each week to consistently writing new newsletter content?
A weekly newsletter is a commitment. A daily one is 7x more. That’s one helluva hamster wheel.
But you can’t afford not to write one: a newsletter is a critical component of a successful content strategy.
No newsletter is not an option.
What are you to do then?
Grin and bear it and suffer through?
Pay someone to write one for you?
But there’s a better way: an Evergreen Newsletter (EN).
[GC Curated: Start + Grow + Improve + Monetize your newsletter]
Your Growth Currency ⚡ This Week
"Knowledge is the currency of growth."
START YOUR NEWSLETTER
⚡ Lessons from 300+ Indie Hackers Posts about Newsletters by Kash Dhanda
My Take: So many lessons—so little time. Learn:
→ Where to promote your newsletter (directories)
→ Analyze & Improve subject lines
→ Tools for Curated Round-Up Newsletters
→ Lots more...
GROW YOUR NEWSLETTER
⚡A Five Day Plan To Grow Your Newsletter by Josh Spector
My Take: Your car needs an oil change and tune-up to get you another 10,000 miles. Same thing goes with your newsletter. Josh provides helpful tips + clear examples to grow your newsletter:
→ Day 1: Tune Up Your Newsletter Description
→ Day 2: Tune Up Your Social Media Bio
→ Day 3: Tune Up Your Welcome Email
→ Day 4: Tune Up How You Share Your Newsletter On Social Media
→ Day 5: Tune Up Your Newsletter Promotion
IMPROVE YOUR NEWSLETTER
⚡ 5 Proven Tips To Improve Your Newsletter's Open Rate by Alex Garcia
My Take: The #1 way to get your newsletter opened & read? Build trust by publishing high quality content. But new subscribers might not trust you yet. That's where these 5 tips will help.
MONETIZE YOUR NEWSLETTER
My Take: Plan out your entire creator business revenue forecast with this handy tool. Enter as much or as little data as you want to see what you can realistically project in 2023. (Check out all their free calculators or build your own.)
(Newsletter #Affiliate Of The Week)
The GC NOTW 🤘
⚡Marketing Junto by Seth Goldstein
Keep up with Digital Marketing trends each week.
Marketing Junto is a free weekly newsletter highlighting the changing space of digital marketing. Get the latest news, commentary, plus—the most interesting articles from across the digital marketing online community.
Thanks for making it to the end—I try and save some personal ramblings for this space.
Isn't it the way it goes:
You spend all your time sharing helpful tweets & threads in your niche—with the goal of helping your audience.
Some get a few likes.
Some, a few RTs.
A reply here and there.
Then you send one innocuous tweet — and it blows up.
And becomes the most viral tweet you ever share:
December 8th 2022
Not sure there's a lesson here—except that every tweet really is a free lottery ticket.
Hit reply and let me know why — I answer every one :) Or DM me on Twitter!
And in case you missed it, here are last week's TWO most popular links:
#1: How To Segment New Subscribers With a Welcome Email [PART 2] by Growth Currency⚡
#2: Making $15K on a 3K newsletter in a year by Alex Zdanov
Looking for 1-on-1 help with your newsletter?
→ Book a Newsletter Consult with me: 30 Mins
Other resources to help you:
Peace and platonic love,