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This is GC⚡ #97 — your secret weapon for newsletter monetization ⚔️

A special welcome to the 103 newest readers of the Growth Currency⚡ newsletter!

Thank you for giving me space in your inbox. 🙏

Did someone forward you this newsletter? Subscribe here »​
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​
​[GC News & Announcements]​
What You Need To Know

​beehiiv Announces API Improvements​
​beehiiv is a newsletter platform to keep a close eye on. Their product comes with a built-in referral program, recommendations feature, subscription features & 3D analytics—and now they've just released V2.0 of their API allowing you to:

• Add new subscribers along with any custom fields (name, age, etc.)
• Update the subscription status of any reader
• Display your posts wherever you'd like to
• Pull campaign data and metrics from any (or all) of your posts
• Retrieve data about your referral program to display elsewhere
• Retrieve data about various audience segments or email blasts

Whoa

​Just Connecting release report on LinkedIn's Algorithm​
With the future of Twitter uncertain, you might need to pay more attention to LinkedIn as a newsletter growth platform. This 57-page report details how the LinkedIn algorithm has changed and how you can optimize your content for it.

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[GC Editorial]​
​How To Segment New Subscribers With a Welcome Email [PART 2]

A few editions back, I shared why it’s important to segment your subscribers. Check it out here to catch up.

Not gonna lie: I was fired up when I wrote it!

I envisioned a smooth process that worked like magic. It would tell me more about my new subscribers and their goals & challenges.

Plus… remember, the whisperings of “double the revenue!”

Who doesn't want that?

So I updated my Welcome email with new link tags to segment and waited with bated breath.

But what happened?

Well… after one week, I was feeling deflated:

• 8 new subscribers received the new Welcome Email
• 6 opened it
• 3 subscribers clicked on at least one link

Pretty good click rate! But one glaring problem: not a single person clicked on any of the segmentation links.

Yep, these ones ↓

5 links to click…. zero actual clicks.

Instead, they clicked my Most Popular Links options ↓

Now these are great links, so the clicks makes sense.

And I can’t force new subscribers to click one of the 5 segmentation links (a legit concern I had going into this). But I didn’t anticipate going 0-for-6.

That’s a problem.

​Here's how I fixed it and got more clicks »​
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[GC Curated: Start + Grow + Improve + Monetize your newsletter]​
Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

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START YOUR NEWSLETTER

⚡ 7 Simple Ways To Niche Down by Dickie Bush, Nicolas Cole

My Take: Everyone thinks about niche as a topic. But in this article, Dickie & Cole share other ways you can niche down regardless of the topic you write about. It's a helpful reframing for anyone stuck in niche ambiguity.

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GROW YOUR NEWSLETTER

⚡4 Strategies For Re-Using Your Media Coverage by Nina Greimel

My Take: Being a guest on a popular podcast is great—but you should still be capitalizing on the attention. Nina gives you a few ways to reuse your media coverage to boost your audience, authority, and credibility.

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IMPROVE YOUR NEWSLETTER

⚡ Want readers to keep reading? A Guide to Get Readers Glued to the Screen by Stefanie Flaxman

My Take: I'll always devour tips like this. If you can't engage and retain your reader's attention, you're fµ©ked . All 3 of these tips are great, but I really like the last 2.

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MONETIZE YOUR NEWSLETTER

⚡ Making $15K on a 3K newsletter in a year by Alex Zdanov

My Take: Loads of detail in this article, similar to my GC⚡ post from last week—but different.

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(Newsletter #Affiliate Of The Week)​
The GC NOTW 🤘

⚡Newsletters 101 by Abhishek Shah

Helping you level up your newsletter game.

Newsletters 101 helps creators like you launch, scale, and monetize your email list. Turn your newsletter into a fundamental component of your business.

​Subscribe today »​
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Thanks for making it to the end—I try and save some personal ramblings for this space.

I listen to a lot of podcasts.

To save the best parts, I use a podcast player called Snipd.

Here's a recent "snip" I grabbed—then tweeted—all within the app:

⚡ Dylan Redekop || Newsletter Strategist 💙💛 @growthcurrency This is so good. @robertoblake with @jspector Listen to these 2 mins on the I Want To Know podcast 💯💯 (created w/ @snipd_app) share.snipd.com/snip/578f3a6f-… Your Single Best Tip for Video Descriptions | 2m... 2min snip from A YouTube Expert With 500K Subscribers Reveals His Secrets | I Want To Know share.snipd.com November 30th 2022 1 Retweets 7 Likes

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How would you rate this edition?​
​⚡⚡⚡⚡⚡ Electrifying!​
​⚡⚡⚡ A decent jolt.​
​⚡ Just static...​

Hit reply and let me know why — I answer every one :) Or DM me on Twitter!

​

And in case you missed it, here are last week's TWO most popular links:

#1: ​How I built a $10K newsletter without quitting my day job by Growth Currency⚡
#2: The Do’s and Dont’s for Growing your Email List: 11 Must-Know Rules by the Paved Team
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Looking for 1-on-1 help with your newsletter?

→ Book a Newsletter Consult with me: 30 Mins​

​

Other resources to help you:

→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers​
→ The Ultimate Creator Database of Awesomeness​
→ Advertise in this newsletter​
​

Peace and platonic love,

Dylan

​Twitter | Medium | Instagram | TikTok​