⚡ #95: 4 simple strategies to lower your unsubscribe rate.

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This is GC⚡ #95 — your secret weapon for newsletter monetization ⚔️

A special welcome to the 29 newest readers of the Growth Currency⚡ newsletter!

Thank you for giving me space in your inbox. 🙏

Did someone forward you this newsletter? Subscribe here »

Now let's get into it.

[GC News & Announcements]
What You Need To Know

Substack launches Badges
In an effort to distinguish publishers who have more authority & credibility (and make the rest of us feel otherwise...), Substack has launched 3 different-colored badges depending on the amount of paid subscribers you have. That would leave me badge-less. How about you?

Save BIG with ConvertKit's Black Friday Savings
I've been using ConvertKit for over a year and LOVE it (and promptly became an affiliate, too). This Black Friday, my friends at ConvertKit are offering their biggest deal of the year: 30% off on their Creator Annual Plan. It's the plan I use and and for good reason—you'll get...

  • Automated email sequences
  • An in-house commerce tool
  • Visual automation builder
  • 70+ third-party integrations
  • And more!

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Like Calendly—but way cheaper
You can use Calendly for free. But try scheduling more than one meeting duration and bam!—you're paying $8/month. TidyCal by Appsumo is offering a Lifetime Deal for $29 this Black Friday. Yes it's an affiliate link. Yes I use & love TidyCal.

With TidyCal, you can…

→ create multiple booking types
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I've been using TidyCal for over a year now and the product works great—and keeps improving.

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Promote Growth Currency ⚡— and get paid.
Would your audience enjoy Growth Currency? Well, now you can promote this very newsletter—and get paid! Check out the details at the link above. And if you run a newsletter, I highly recommend joining the SparkLoop Partner Program (← referral link)

[GC Editorial]
4 SIMPLE WAYS to retain subscribers.

If your unsubscribe rate is climbing—like mine is—read this.

I published this article back in August.

In an ironic twist of fate, my unsubscribe rate has increased since. There could be a variety of reasons why, many outside my control. But there's something within my control I've neglected: I haven't been testing or iterating my Welcome Email & onboarding sequence.

Essentially, I'm not practicing what I preach in this article. *hangs head in shame*

And I know. These aren't the "sexy" newsletter topics. Growth & monetization are the articles most want to read—but those articles don't matter if you can't hang onto subscribers.

So instead of writing a new article this week, I focused on improving my Welcome emails, onboarding, and segmentation.

Fortunately, I have some articles in the backlog that I think are helpful—and timely—like this one.

4 ways to retain subscribers »

[GC Curated: Start + Grow + Improve + Monetize your newsletter]
Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."


Twitter is imploding—have you started your newsletter? 7 steps to get you started today by Growth Currency⚡

My Take: Okay I lied: I did write something this week. But I forgot about it—until just now.


The CreatorBoost templates by Rob Lennon

My Take: Social media growth & newsletter growth are correlated. The more your social audience grows, the bigger your audience to promote & grow your newsletter. That's why I'm sharing Rob's templates. He grew his Twitter audience massively over the span of 5 weeks. Now he's created FREE templates for you to use.


From Zero to Inbox Hero: 9 Email Subject Line Best Practices by Dave Rogenmoser (via Jasper.ai)

My Take: Subject lines are the lowest hanging fruit when it comes to improving your newsletter metrics. Check out Dave's article about some of the best practices when it comes to Subject Lines.


NEWSLETTER SPONSORSHIP PRICING 101 [Free Guide] by Passionfroot

My Take: Passionfroot is building a platform for newsletter publishers to manage their ads & sponsorships. This guide provides research-based guidance for pricing your newsletter ads based on the size, niche, and open rates.

(Newsletter Of The Week)

Tiny Improvements by Mike Bifulco

Mike is a serial entrepreneur, UX Designer, and front-end developer. In his weekly Tiny Improvements newsletter, Mike writes about tips, tools, and techniques for creating engaging experiences, building great customer relationships, and finding the right audience.

Subscribe today »

Thanks for making it to the end—I try and save some personal ramblings for this space.

I'm curious what you think the hardest thing is.

How would you rate this edition?
⚡⚡⚡⚡⚡ Electrifying!
⚡⚡⚡ A decent jolt.
Just static...

Hit reply and let me know why — I answer every one :) Or DM me on Twitter!

And in case you missed it, here are last week's TWO most popular links:

#1: ​ How to segment new subscribers with a Welcome Email by Growth Currency⚡
13 tips for making the switch from a consumer to a creator by Nathan Barry

Looking for 1-on-1 help with your newsletter?

→ Book a Newsletter Consult with me: 30 Mins

Other resources to help you:

The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
The Ultimate Creator Database of Awesomeness
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Peace and platonic love,


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