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You’re a creator. You’re passionate and hardworking, but maybe you’re not seeing the revenue you want.
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So many creators like Sahil Bloom, Aquila Farrell, and Matt Ragland are finding long-term success by monetizing their content with digital products and pairing that with ConvertKit for lead generation, email automation, and selling those digital products.
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This is GC⚡ #87 — your secret weapon for newsletter growth ⚔️

A special welcome to the 28 newest readers of the Growth Currency⚡ newsletter!

Thank you for giving me space in your inbox. 🙏

Did someone forward you this newsletter? Subscribe here »​
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[GC Editorial]​
The Unofficial Guide To Non-Linear Newsletter Growth

Publishing a newsletter is easy. Growing it is not.

Writing and publishing a newsletter is simple — some might even say “easy”.

The real trick is getting people to subscribe. Unless you already have a large online audience or 1000 True Fans elsewhere, this shit is HARD.

So it’s no surprise that when I solicited feedback from my readers, the most common reply was Tell me how to grow my newsletter.

And I’ve hesitated on sharing my own experience in this regard because, well… it’s messy, non-linear, and unremarkable. Meaning, it’s not a sexy hockey-stick curve where I just hit publish long enough that things went “up and to the right” in perpetuity.

I wish.

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My Newsletter’s Growth Trajectory

My newsletter has over 2k subscribers since starting on Substack in January 2021. It’s been a slow build with many plateaus and droughts.

To get meta:

⚡ Dylan Redekop || Newsletter Strategist 💙💛 @growthcurrency One year ago — I had hit 700 subscribers. And was struggling with growth. This is a lovely reminder how far I've come since then (now at 2.2k subs) The funny thing is... I'm currently writing about how I'm struggling with growth 🙈 twitter.com/growthcurrency… ⚡ Dylan Redekop || Newsletter Strategist 💙💛 @growthcurrency My newsletter has hit the plateau of plateaus for new subs. Time to step it up! pic.twitter.com/Ft7tctgcSY September 27th 2022 1 Retweets 7 Likes

I’m proud of my publishing efforts (87 editions through 89 weeks) and satisfied where I’m at. I even created a FREE course called 1KS Roadmap: it helps you with 5 tactics over 5 days to get your first 1,000 newsletter subscribers. (No, you won’t get 1,000 subscribers in 5 days — but you’ll learn how over a 5-day span.)

But as they say, comparison is the death of joy.

So when I see other newsletters with rapid growth 2x, 5x, and 10x of where I’m at, I feel very much like an imposter when discussing “growth tactics”.

All in all, I don’t feel qualified to talk about hyper newsletter growth.

I simply haven’t done it. Growth is tough. It’s tedious and plodding.

What I do know is there are a few things I’ve done that have helped with newsletter growth, and I’m going to break them down for you.

TL;DR:

• Non-Linear Growth Tactic #1: Twitter (or any social platform)
• Non-Linear Growth Tactic #2: Lead Magnets
• Non-Linear Growth Tactic #3: Cross-promotions
• Non-Linear Growth Tactic #4: ...............

​Read the Article »​
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[GC Curated: Start + Grow + Improve + Monetize your newsletter]​
Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

For the last 25+ editions...

...I've curated and shared resources to help you:

1. START
2. GROW
3. IMPROVE
4. MONETIZE

your newsletter. But it's my newsletter so I can make a tweak if I want. This edition is going to focus more on GROWTH.

Let's grow your kick-ass newsletter 🔥🔥

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NEWSLETTER GROWTH RESOURCE #1

⚡ 25 Ways to Sign Someone Up For Your Newsletter by Dan Oshinsky

Dan's compiled 25 ways to get subscribers and split it into two sections:

1) Getting subscribers when they're ON your site
2) Getting subscribers when they're OFF your site

Implement just one of these strategies over the next week and track its success.

(This is a Google Slides presentation. Make a copy and add it to your Drive.)

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NEWSLETTER GROWTH RESOURCE #2

⚡ How I promote my content by Harry Dry @ MarketingExamples.com

Harry is promotional genius. Steal his process for promoting his content to gain more newsletter subscribers.

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NEWSLETTER GROWTH RESOURCE #3

⚡ How to leverage TikTok and Instagram Reels to grow your email list by Eva Gutierrez

Short-form video to promote newsletters? Yes please. Here are the 4 strategies (check link for more):

1. Make videos promoting your newsletter
2. Find trends to directly promote your lead magnets
3. Create relatable content promoting your free resources
4. Talk about how much people love your products!

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NEWSLETTER GROWTH RESOURCE #4

⚡ 19 tactics to grow your email list by Dennis Buckley @ DemandCurve

This one is jam-packed and worth your attention. Why? There are some gems here—and Julian Shapiro is one of the best Growth Marketers around, and he's co-founder of Demand Curve. He didn't write this article, but you know its got his fingerprints on it.

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(Newsletter Of The Week)​
The GC NOTW 🤘

⚡Twitter Daily by Hypefury

Imagine having a personal assistant that tells you exactly what to do to grow your Twitter audience.

That's Twitter Daily.

You get one task per day in your inbox. Hypefury fully explains what to do. You only have to fill in the blanks and tweet it.

Together with thousands of others, you'll see your audience grow one day at a time, 90 days in a row.

​Join here »​

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Thanks for making it to the end—I try and save some personal ramblings for this space.

I had a sore throat last week. Figured it was just a cold that one of the kids brought home from school.

My wife insisted I test for COVID.

Sure enough...

Thankfully my symptoms are mild.

No lesson here. Just be safe out there :)

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How would you rate this edition?​
​⚡⚡⚡⚡⚡ Electrifying!​
​⚡⚡⚡ A decent jolt.​
​⚡ Just static...​

Hit reply and let me know why — I answer every one :) Or DM me on Twitter!

​

And in case you missed it, here are last week's TWO most popular links:

#1: Why I broke up with Substack — and moved to ConvertKit by Growth Currency⚡
#2: How I hit my $10k monthly revenue goal with less than 2k subscribers and ConvertKit by Daren Smith
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​
Other Growth Currency⚡ Resources:
​
→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers​
→ The Ultimate Creator Database of Awesomeness​
→ How To Start, Grow, and Optimize a Substack Newsletter​
→ Advertise in this newsletter​
→ Book a Newsletter Consult With Me: 30 Mins | 60 Mins​

Peace and platonic love,

Dylan

​Twitter | Medium | Instagram | TikTok​