Welcome to the 117th edition of Growth Currency⚡— the
weekly now-fortnightly newsletter that helps you start + grow + improve + monetize your newsletter.
Yep—it's meta: a newsletter about newsletters. Check out older editions here.
In this edition:
» beehiiv launches Boosts
» 5 simple ways to monetize your newsletter
» How to grow your newsletter with IG
» Everything you need to know about email deliverability
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What You Need To Know
News from GC & the Newsletter industry
ARTICLE by Growth Currency⚡
5 Simple Ways To Monetize Your Newsletter TODAY
The path to money is quicker than you think…
The goal for 99% of newsletters is to make money.
And some want to make it BIG. They see 7-figure revenues from The Hustle or Morning Brew and think: “Why not me?”
But not everyone wants to build the next Morning Brew.
So what’s the best, easiest, and fastest way to monetize a newsletter?
Here are 5 ways you can get started today on your path to newsletter monetization.
LINKS by Growth Currency⚡
"Knowledge is the currency of growth."
GROW YOUR NEWSLETTER
⚡ Newsletter Growth Tips by Josh Spector
My Take: This YouTube playlist has 13 video snippets ranging between 8-16 mins. Some clips included...
→ Why your lead magnet might suck
→ How to make my newsletter a must-read
→ How to build a content system
→ A plan to get 10,000 subscribers
⚡ How To Grow Your Newsletter With Instagram by Matt McGarry
Key takeaways: There are tons, but these were my biggest:
→ use lead magnets as a honey pot
→ DO NOT use a Linktree for your link in bio
IMPROVE YOUR NEWSLETTER
Key takeaway: [Brad writes for The Hustle #credible]
→ Shorter subject lines win
→ Assertions are better than questions (ex. "
Is a paid newsletter right for you?" "Don't start a paid newsletter"
⚡ Everything you need to know about Email Deliverability with Alyssa Dulin
Key takeaway: [you don't need to watch the whole episode—use the chapter markers in the video description for key points👍]
→ How to manage deliverability when switching ESP platforms (12:40)
→ How to test your email to make sure Gmail doesn't clip it (14:15)
→ What subscribers can do to help with deliverability (33:00)
MONETIZE YOUR NEWSLETTER
⚡ Pricing newsletter ads: Cost of sponsorships across various newsletters by The Newsletter Newsletter
Key Takeaway: There's no one-price-fits all, regardless of the way you price your ads—but the higher the quality of content, the higher the ad price!
(GC ⚡ Newsletters Of The Week)
#1: First Class Founders by Yong-Soo Chung
Yong-Soo writes a killer newsletter. And his latest article/pod where he interviews the founder of HustleGPT is just marvelous.
Some of the best stuff I've found here:
→ Breaking down a Side Hustle to get from $0 to $1M
→ How to Launch a Successful Newsletter
→ Revealed: My Content Workflow (Using ChatGPT for Content Generation)
Thanks for making it to the end—I try and save some personal ramblings for this space.
No time to ramble today!
This newsletter's already a day late 🙃
How would you rate this edition?
PS - here are last edition's TWO most popular links:
Other resources to help you:
Peace and platonic love,