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Welcome to Growth Currency⚡
This is the #113th edition helping you start + grow + monetize your newsletter.
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What You Need To Know
News from GC & the Newsletter industry
ARTICLE by Growth Currency⚡
Starting a paid newsletter or pivoting to one is tempting for a number of reasons…
- recurring revenue
- no dealing with advertisers
- recurring revenue
- recurring revenue
All that — AND did I mention the recurring revenue? 😁
Any way you slice it, charging people for your content is a tempting proposition.
But is it the right choice for you?
In this article, I'll cover:
→ What to consider before going paid
→ 3 types of paid newsletter strategies
→ Popular paid newsletter examples— and how they charge
LINKS by Growth Currency⚡
"Knowledge is the currency of growth."
START YOUR NEWSLETTER
⚡ Why everyone should start an email newsletter by Ali Abdaal
My Take: I mean, if Ali Abdaal is saying it...
GROW YOUR NEWSLETTER
⚡ 7 Paid Newsletter Growth Strategies by Danielle Desir-Corbett
My Take: Decided to start a paid newsletter? Awesome. Now you have to GROW it. Danielle has successfully grown her Grants For Creators Substack ($100/yr subscription) to nearly 3,000 subscribers—incl. 400 paying subscribers. Now she's sharing some of her best growth tips!
IMPROVE YOUR NEWSLETTER
⚡ The Email Deliverability Guide by Emanuel Cinca (via Stacked Marketer)
My Take: You're going to want to save this one and refer back to it often. Most would charge for a guide like this 👀
MONETIZE YOUR NEWSLETTER
My Take: I love what Chenell did here with her newsletter ad strategy:
- She casually announced she was potentially running newsletter ads by surveying her audience about how they'd feel about it
- She followed Josh Spector's strategy of pricing the ads below market value in order to sell them out and create scarcity
- She wrote her own copy to improve click rates and increase ad value
(GC ⚡ Newsletter Of The Week)
The Newsletter Operator by Matthew McGarry
Learn the exact tactics top newsletters are using to grow & monetize.
Matthew has helped some of the biggest newsletters in the world with paid growth, including The Milk Road, The Hustle, 1440, and The Gist—to name a few. Now he breaks down everything he's learned into a weekly newsletter.
Thanks for making it to the end—I try and save some personal ramblings for this space.
What a week!
Firstly, thank you all who replied to last week's newsletter & Twitter post with your kind, congratulatory words about my new job announcement — it means so much :)
(In case you missed it 👇 )
I teased some big personal & professional news in my newsletter a few weeks ago.... Well it's OFFICIAL now: I'm beyond excited to announce that I've joined the @SparkLoopHQ team! So stoked to help newsletter operators get to the next level—and wayyyy beyond 🚀🚀
March 23rd 2023
To help celebrate—and for some work-life-newsletter balance—I'm taking a week off publishing this newsletter.
A mini hiatus. A micro sabbatical. A spring break?
Call it what you want, but it's happening! (Fwiw, I haven't taken a week off publishing GC⚡ since January 2022)
Looking forward to catching up with you in a few weeks—
How would you rate this edition?
And in case you missed it, here are last week's TWO most popular links:
#1: Optimizing your Opt-in Page by Jens Lennartsson (67 clicks)
#2: Earn Hundreds Per Month In 2023 With a Simple Newsletter Signup Form (No Joke) by Burk (53 clicks)
Other resources to help you:
Peace and platonic love,