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Welcome to Growth Currency⚡
This is the #112th edition helping you start + grow + monetize your newsletter.
Check out older editions here: Past Editions »
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ConvertKit’s Craft + Commerce conference is happening June 8-10 in Boise, ID—and tickets are going fast
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This three-day event is designed to help you connect with fellow creators, learn from experts, and discover tools and strategies to grow your business.
Your Craft + Commerce ticket includes...
→ inspiring keynotes
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This is the perfect opportunity to gain valuable insights, network with your peers, and have a blast doing it.
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What You Need To Know
News from GC & the Newsletter industry
Did you get your CEX tickets yet??
The Creator Economy Expo (CEX) 2023 is in a month (and a bit)! Register now using my coupon code GROWTH100 to save $100! Early bird pricing ends March 31st!
Revealed: Top 27 highest-earning Substack newsletters generate over $22m a year
Wanna know what kind of newsletter content people are willing to pay for, this is your meal ticket. Check out these newsletters—and consider what's possible (5 of these earn over $1M annually) 🤯
I teased some big news in GC⚡ a few weeks ago...
Some have asked me about the news I promised to announce on March 20th. It went like this:
Well... *checks calendar* it's a few days late, but the news is here! Read to the end to catch it 🙌
APPEARANCES by Growth Currency⚡
The past 2 weeks have been a whirlwind (read the big news at the end to find out whyyyy).
While I haven't had the time I've needed to publish new, quality articles for y'all (sorry!)—I *have* been making the media rounds (hat tip to the OPA strategy from the 1KS Roadmap *wink*).
I think you'll get some great newsletter tips here.
Appearance #1: Newsletter Circle by Ciler Demiralp
Ciler interviewed me through a Notion doc. She had loads of great questions, some that really got me thinking. In this interview, you'll learn:
→ my GC⚡ tech stack
→ why I chose to start a newsletter instead of a blog
→ how my growth strategy has evolved
→ what I'd do differently if I were starting over
→ how I've monetized my newsletter (and how monetization has evolved)
Appearance #2: Entrepreneur Ecosystem w/ Chanti Zak & Dawn Petrin
I had the pleasure of being a guest on Chanti & Dawn's podcast! We talked ALL things newsletters (obviously). Here's what you'll learn:
→ How is a newsletter different from email marketing (7:21)
→ The different types of platforms for newsletters (38:23)
→ How to find your newsletter niche (41:27)
→ Using newsletters as blog posts (47:28)
→ How to monetize a newsletter (51:20)
Appearance #3: Thousand Faces Club Podcast w/ Shubham Tiwari
→ What would I choose: 100k newsletter subscribers vs. 10M TikTok followers (3:07)
→ What makes a newsletter "read-worthy"? (8:23)
→ How I approach my content strategy & distribution (13:45)
→ How I come up with—and capture—content ideas (21:32)
→ How I monetized with my first dollar vs. how I monetize now (25:30)
LINKS by Growth Currency⚡
"Knowledge is the currency of growth."
START YOUR NEWSLETTER
⚡ Newsletter Blueprint: Resources for Newsletter Business Builders by Paul Metcalfe
My Take: Whether you're just starting your newsletter journey or been at it for a while, Paul (from Lettergrowth.com) has assembled articles & resources to guide you. Get links to help you...
→ Choose newsletter platforms
→ Grow your newsletter
→ Design your newsletter & sign-up page
GROW YOUR NEWSLETTER
My Take: Ali started the First 1000 Newsletter a few years back where he writes deep dives "about how founders got their first 1000 customers". In these two articles (Part 1 || Part 2), Ali writes a meta-style article about the growth of his own newsletter: how First 1000 got its first 1000 subscribers.
IMPROVE YOUR NEWSLETTER
⚡ Optimizing your Opt-in Page by Jens Lennartsson
My Take: I love this report-style breakdown about optimizing your newsletter's opt-in (ie. sign-up) page. Loaded with key steps, success stories, mistakes, and resources—put even 10% of this into action and watch your conversion rate jump UP.
MONETIZE YOUR NEWSLETTER
My Take: Sure this reads like clickbait. But the simple fact is people ARE earning hundreds (even thousands in some cases) per month.
(Note: this is a Medium.com article—to read unlimited Medium articles by writers like Burk & me, create an account with my referral link)
(GC ⚡ Newsletter Of The Week)
House of Leadership by David Marsh
Grow as a leader and build a high-performance culture.
Join 5000+ Leaders getting high-quality and actionable leadership tips directly to their inboxes every week. Take your personal development and mindset to the next level.
Thanks for making it to the end—I try and save some personal ramblings for this space.
Alright. The news.
I recently accepted a full-time role with SparkLoop!
It's a match made in newsletter heaven 🥰🥰
Monday was my first day and it's been so awesome working with Louis and the team! I'm really excited for all the awesome things we have in store to help newsletter operators get to the next level—and wayyyy beyond.
How would you rate this edition?
And in case you missed it, here are last week's TWO most popular links:
Other resources to help you:
Peace and platonic love,