⚡ #111: 4 ways to price your newsletter ads

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The #111th edition helping you start + grow + monetize your newsletter.

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News from GC & the Newsletter industry

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March 4th 2023

ARTICLE by Growth Currency

How to Price Newsletter Ads (4 Ways)

You want to sell ads in your newsletter—but you have no idea how to price them.

I feel you.

That was me 14 months ago. I sold my first newsletter ad for a whopping $25. Eight months later, I started making $1k/month in newsletter ad revenue. I don't share this to brag, but to show you what’s possible.

Newsletter advertising has become increasingly common.

It’s a recent phenomenon that little guys like us could promote a brand in our newsletters — and actually get paid for it.

But there’s a problem: we don’t know how to set our ad rates because we don’t know…

  1. what our audience is worth, and/or
  2. what brands are willing to pay.

Like everything, there’s nuance in newsletter ad rates. Just because someone got $250 for a newsletter ad to their list of 1,000 subscribers doesn’t mean you will, and vice versa.

Sites like Sponsorgap.com share who is advertising where. But you’re still left guessing what brands are paying. And you won’t know — until you start experimenting.

The 4 strategies in this article aren't an exhaustive list of ad pricing strategies. But I hope they’ll give you some ideas about ad pricing and how you can start making the ad dollars rain down.

Read the whole article »

LINKS by Growth Currency

"Knowledge is the currency of growth."


How to find your niche (and why the typical advice is bad) by Jay Clouse

My Take: One of the biggest bottlenecks to starting a newsletter is figuring out what to write about. This deep dive by Jay is going to help you out BIG time if you're struggling like 99% of us!


Newsletter Growth Channels by Matthew McGarry

My Take: Check out this Notion doc with 15 FREE growth channels and 11 paid channels. Matthew provides examples for how to best use each one. THANK YOU MATTHEW 🙏🙏


How to Write a Great Subject Line For Your Newsletter by Dan O'Shinsky

My Take: Dan managed newsletters at Buzzfeed and The New Yorker. Here he shares 6 "rules" for writing a great subject line—plus 3 case studies of companies crushing subject lines. And because he's so generous, he tops it all off with 5 tips around A/B Testing. Helluva read.


Newsletter Navigator: Your Growth Co-Pilot by beehiiv

My Take: The dudes at beehiiv just launched this super handy FREE calculator. I was going to make one and share it, but this is WAY better. Their tool calculates your…

→ Subscriber LTV (lifetime value)
→ Customer Acquisition Cost (CAC)
→ Newsletter Ad Revenue

(GC ⚡ Newsletter Of The Week)

Crushed Content by Harms

The free newsletter 'business' gurus don't want you to read.

We scour the web for useful tools, tactics and trends, so you don't have to. Sales, marketing, tech, strategy and more—all in a weekly email—sent to 25,000+ readers.

Try it 100% free »

Thanks for making it to the end—I try and save some personal ramblings for this space.

I wasn't able to publish a new article this week.

I'm in a transition from an old job (ending this week) to a new job (starting next week)—and free time has been challenging to snag.

But something important is on my mind.

I've been thinking a lot about the rise of newsletter recommendation features, the latest coming from ConvertKit (🙌). Loads of growth opportunities are headed our way—several are already here—but there are some implications we need to be mindful of.

Anyway, that's on the docket. Teeing it up for next week. Til then!

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⚡️ by SparkLoop

And in case you missed it, here are last week's TWO most popular links:

#1: How to start a newsletter and get your first 1,000 subscribers [8 simple steps] 🧵 by Matthew McGarry (127 clicks)
How to run a five-figure newsletter business without quitting your job by Growth Currency (90 clicks)

Other resources to help you:

The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
The Ultimate Creator Database of Awesomeness
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Peace and platonic love,


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