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GROWTH CURRENCY⚡

⚡ #105: How I'm getting +55% open rates

Published about 1 year ago • 3 min read

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This is GC⚡ #105 — the meta newsletter about... newsletters!

Thank you for giving me space in your inbox. 🙏 Did someone forward you this newsletter? Subscribe here »


[GC & Industry News & Announcements]
What You Need To Know

Learn to no-code and build your MVP in 30 days
The No-Code MVP Bootcamp by 100DaysOfNoCode is a 30-day program for entrepreneurs, creators and doers who want to learn the fundamentals of no-code and rapidly test + launch their ideas. APPLY NOW (limited seats) »

Substack Launches Private Substack Option
You can now start a private Substack newsletter just in case you didn't want internet rando's creeping your thoughts. The platform recently announced it, comparing these private publications to private Instagram accounts. *Request approved!*

[GC Editorial]
How I increased my newsletter open rates to over 55%

My open rates were suffering — until I made 2 changes.

My newsletter open rates have been consistently hitting over 55% recently.

But it wasn’t always like this.

The 6 months prior my open rates were on the decline despite a growing list. I loved the growth, but hated the lower open rates.

And declining open rates are bad for business—so I decided to try a few things.

Two things I did to increase my open rates »


[GC Curated: Start + Grow + Improve + Monetize your newsletter]
Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

START YOUR NEWSLETTER

Newsletter Strategy Positioning Brief by Dan Oshinsky

My Take: They say "a goal without a plan is just a wish." Well, a newsletter without a plan is just an email. Make yourself a copy of this Google Doc brief. He's laid out everything you need to consider if you want to hit the ground running with your newsletter. I. Love. It.

GROW YOUR NEWSLETTER

How to set it up newsletter recommendations so you can grow for FREE on autopilot by Matthew McGarry

My Take: I love this Twitter thread, and not to mislead, but you typically have to pay for Recommendation features (exception w/ Substack). But check out this thread if you want to put your newsletter growth on overdrive—and I know you do ;)

twitter profile avatar
Matt McGarry
Twitter Logo
@JMatthewMcGarry
January 25th 2023
3
Retweets
28
Likes

IMPROVE YOUR NEWSLETTER

Here are 8 common content writing mistakes, and how to fix them by Erica Schneider

My Take: Write effectively and the world will (eventually) be your oyster. Don't make these writing mistakes in your newsletters. Points #1,4 & 8 are the most important IMO.

twitter profile avatar
Erica Schneider
Twitter Logo
@ericasmyname
May 23rd 2022
556
Retweets
2,466
Likes

MONETIZE YOUR NEWSLETTER

"Earn per click" with Swapstack.co

My Take: This just might be the quickest AND easiest path to monetization for your newsletter: get paid for conversions clicks!


(Newsletter Of The Week)
The GC NOTW 🤘

CreatorBoom by John Bardos

Start & grow your content-focused business with stories & insights from those already doing it.

John from CreatorBoom (formerly Idea Economy) scours the internet each week to bring you carefully curated insights to help you grow your content business. Join over 2200+ creators and solopreneurs already benefitting from CreatorBoom.

Subscribe today »


Thanks for making it to the end—I try and save some personal ramblings for this space.

I was out for a run this week and a rhyming tweet came to mind—and it played well with one of my spiky points of view when it comes to blogging vs. newsletters.

And it's one of my most controversial tweets in a while. Really triggered the #Blogging crowd 😬

Surprised, but not surprised LOL.

twitter profile avatar
⚡ Dylan Redekop || Newsletter Strategist 💙💛
Twitter Logo
@growthcurrency
January 27th 2023
4
Retweets
73
Likes


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And in case you missed it, here are last week's TWO most popular links:

#1: Are your newsletter readers addicted? by Growth Currency⚡ (161 clicks)
#2:
10 downloadable lead magnets to grow your email list (with templates) by Kayla Hollatz (103 clicks)


Get CLARITY for 2023 with a 1-on-1 newsletter strategy call.

Book a Newsletter Consult with me: 30 Mins | 60 Mins

Other resources to help you:

The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
The Ultimate Creator Database of Awesomeness
Advertise in this newsletter

Peace and platonic love,

Dylan

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GROWTH CURRENCY⚡

by Dylan Redekop

Join 4k+ subscribers learning how to START + GROW + MONETIZE their newsletters with weekly insights, tips, and resources.

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