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GROWTH CURRENCY⚡

⚡ #104: How to get your readers addicted to your newsletter.

published10 days ago
4 min read

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This is GC⚡ #104 — the meta newsletter about... newsletters!

Thank you for giving me space in your inbox. 🙏 Did someone forward you this newsletter? Subscribe here »


[GC & Industry News & Announcements]
What You Need To Know

CEX Earlybird tickets ending January 27th - last chance to save $100
The Creator Economy Expo (CEX) 2023 is for content creators and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Register Now using my coupon code GROWTH100 to save $100!

Get "unstuck" with your newsletter
Alex was considering some changes with his newsletter and wanted some direction. He booked a 60-minute strategy session with me:

"As a creator, I'm always thinking of new ways to grow my newsletter. Dylan helped me structure those ideas and pointed me in the right direction for the next steps. If you are struggling, 1h with Dylan will get you unstuck. I highly recommend it!" - Alex Llull, The Steal Club

(Or book a 30-min strategy call »)

[GC Editorial]
Are your newsletter readers addicted?

How one newsletter is getting readers hooked.

I used to be addicted to Starbucks. And it wasn’t for the coffee or food — it was their rewards program.

I needed those rewards.

So I stopped at Starbucks every morning on my way to work. I saved up those precious rewards to get the free drink or meal or whatever.

It got so bad I had to cut up my Gold card and delete the Starbucks app altogether. Their rewards program had me firmly within its grasp — so much so that stopping there every morning was a habit I had to go to extreme measures to shake.

And I’m sure I wasn’t alone.

What if your newsletter could have the same effect?

What if you could render your readers as driven as I was to stop at Starbucks every morning?

What if your newsletter was irresistible to open? That’d be pretty powerful.

Well, I just discovered a newsletter that’s my new Starbucks Rewards addiction.

Read a Short Case Study on Creating an Addictive Newsletter »


[GC Curated: Start + Grow + Improve + Monetize your newsletter]
Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

START YOUR NEWSLETTER

Picking The Right Email Platform For Your Indie Newsletter by Dan O'Shinsky

My Take: It's one of the most common questions when starting a newsletter. "Which platform to choose?" If you're struggling to decide, first read this guide by Dan. Then STOP plan-crastinating, pick one (it doesn't matter which at the start), and start publishing 😁

GROW YOUR NEWSLETTER

10 downloadable lead magnets to grow your email list (with templates) by Kayla Hollatz

My Take: Lead magnet templates for checklists, worksheets, printables, workbooks, and more. No more excuses now to get that lead magnet LIVE!

IMPROVE YOUR NEWSLETTER

5 Tips To Write More Like A Human (And Less Like An AI Bot) by Simon Linde

My Take: I have yet to write about ChatGPT (you're welcome?), but I might be the only one. I appreciate posts like this especially because they give you clear examples of how to make your writing BETTER by making it more appealing, engaging, and human.

MONETIZE YOUR NEWSLETTER

The Guide To Increasing Your Newsletter Revenue: What Advertisers Want by Sonal Mandalia

My Take: Knowing what your advertisers want to know is pretty important if you're going be pitching ads. Anyone who is looking to make ad revenue from their newsletter should be reading this.


(Newsletter Of The Week)
The GC NOTW 🤘

Growth in Reverse by Chenell Basilio

Growth strategies of Top Creators deliver to your inbox.

Each week, Chenell reverse engineers how a top creator grew from 0 to 50k+ subscribers. You get the roadmap to replicate their growth – and save 40+ hours of research.

Subscribe today »


Thanks for making it to the end—I try and save some personal ramblings for this space.

It was a hard week for our family. My wife's mother passed away last week.

While our hearts are broken for her loss, we hold the memories of her dearly and look forward to remembering and honoring her life over the next few weeks with close family.

Life is precious. Hold the ones you love close and let them know you love them.


How would you rate this edition?

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And in case you missed it, here are last week's TWO most popular links:

#1: How to use Medium to get newsletter subscribers by Growth Currency⚡ (71 clicks)
#2 tie(!):
The Playbook for Growing to 6 Figures With Anne-Laure Le Cunff by Chenell Basilio (61 clicks) and 10 Lessons From 10 Years in Email by Dan O'Shinsky (61 clicks)


Other resources to help you:

The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
The Ultimate Creator Database of Awesomeness
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Peace and platonic love,

Dylan

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