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This issue is in partnership with ConvertKit.
In 2023, you could sell your digital products around the clock to people across the globe.
But you can’t do it by sending emails manually—unless you’ve always dreamt of staying awake for 36 hours straight for the love of the #hustle.
Want a more time efficient way?
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Whether you want to create your first automation or experiment with an advanced sequence, ConvertKit has templates for everyone.
This is GC⚡ #100 — We did it, fam.
Fireworks! With this edition, I've achieved the ONE and ONLY goal I had starting Growth Currency: publish 100 weekly editions. More on that below.
A special welcome to the 65 newest readers of the Growth Currency newsletter!
Thank you for giving me space in your inbox. 🙏
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[GC News & Announcements]
What You Need To Know
[In case you missed it last week] Gumroad to increase fees on sales to 10% plus processing fees
Gumroad CEO Sahil Lavingia announced (very casually) a flat increase in fees across the board to 10% for all creators starting January 31, 2023. Currently, fees are tiered—the lowest tier only paying 2.9% + processing fees.
Want an alternative? Try ConvertKit Commerce with a free ConvertKit starter account. CK only charges processing fees (3.5% + $0.30/transaction). That's it.
ANNOUNCING: Growth Currency Referral Program — Share & Earn ⚡
It only took me 99 editions—but now you get *rewarded* for sharing this newsletter! Check it out and your personal referral link below!
[GC #GuestPost Editorial]
How my newsletter went from aimless hobby to media business
A reflection on 100 published editions.
Remember 2020? What words come to mind?
COVID. Global pandemic. Shutdown. "Unprecedented times."
At least one of those, right?
I relate. And it was a tough year. But as tough as it was, 2020 was an inflection point in my online journey:
- I got more active on Twitter.
- I started listening to more podcasts.
- I began working remotely full-time.
- And I heard about this thing called Substack.
I worked in marketing and understood the importance of building an email list. A newsletter seemed like a good way to do it.
So I signed up for a Substack account in September 2020.
One Problem: I had no idea what to write about.
And I had nothing to sell. But after months of plan-crastination, I finally hit publish.
My first newsletter included a few thoughts on leadership and interesting things I was consuming online, like: tools, articles, courses, Twitter threads, communities, etc.
I had no “original” content, so I published a lot of curated links paired with my opinion. I enjoyed the process of creating a newsletter and sharing it.
But for all intents & purposes — my newsletter was an aimless hobby.
TL;DR — This reflection article covers:
- The one simple goal I made to myself that got me to 100 editions
- Why I switched newsletter platforms
- How and why I niched down — TWICE
- How I stumbled into newsletter ad monetization
- The mistakes I made & lessons learned
[GC Curated: Start + Grow + Improve + Monetize your newsletter]
Your Growth Currency ⚡ This Week
"Knowledge is the currency of growth."
START YOUR NEWSLETTER
⚡ 10 Formulas to Brainstorm Newsletter Names by Mitt Ray (via Appsumo)
My Take: Stop letting a newsletter name hold you back from starting. No more excuses after running through this.
(Worth noting: the original name for this newsletter was "Knowledge UP!" — I hated it. But I didn't use a shitty name as an excuse not to start).
GROW YOUR NEWSLETTER
My Take: Love this Twitter thread by Nathan. Most newsletters eventually resort to paid subscriber acquisition. Nathan shares with you how he avoided it. Loads of insights here.
I’ve grown my newsletter to 36,121 readers in 6 months. And ran 0 paid ads. Here’s my step-by-step process for you to steal:
October 31st 2022
IMPROVE YOUR NEWSLETTER
⚡ ChatGPT: The AI Writing Partner You Never Knew You Needed by Alana Rister
My Take: I'm not in any way suggesting or recommending you write a newsletter with AI. Neither is Alana. But using AI as a *tool* for ideation and help with subject lines is something I'm definitely curious to try.
MONETIZE YOUR NEWSLETTER
⚡ How to land sponsorships from major brands as a creator by Dana Nicole (via ConvertKit)
My Take: Dana goes deep here. A must-add to your newsletter swipe file or bookmarks—or whatever your preference. But do NOT ignore it if sponsorships is a monetization goal.
(Newsletter #Affiliate Of The Week)
The GC NOTW 🤘
Craftsman Creative by Daren Smith
Helping 5-figure creators build 6-figure businesses.
I got my physical copy of Daren's Craftsman Creative book this week. I'm 30 pages in—and it's hard to put down. I want to take GC⚡ to the next level, and Daren lays out a blueprint do it. Start with his free newsletter as it's a weekly must-read. Then consider his book ;)
Thanks for making it to the end—I try and save some personal ramblings for this space.
By the time I'm in your inbox again, it'll be a new year.
New year, new goals — amirite?
Personally, I love the turn of the calendar as a clean slate. I'm somehow able to reset and turn the Discipline knob to 11.
Funny thing, it only works for me with physical goals & challenges:
- Eliminate seed oils & sugar from my diet for 3 months? Piece of organic-gluten-free-sugar-free cake!
- Run 100km this month? Bring it on.
- Quit alcohol for a year? I'll drink to that.
- Do 100 pushups per day? Consider it done.
This is not meant as a humble brag. My brain is wired for physical challenges.
But business & professional goals have always been an issue for me. As soon as I write them down and make them "official", I suddenly don't want to do them. It becomes "work". It's no longer fun and whimsical. It's "hard".
Essentially: declaring my business goals has been the perfect strategy to figure out what I DON'T want to do.
Well, I want to change that for 2023.
I'll fill you in next week on what I'm doing differently, and how you it might help you.
Hit reply and let me know why — I answer every one :) Or DM me on Twitter!
And in case you missed it, here are last week's TWO most popular links:
#1: I stole 10 newsletter growth strategies from the top creators in the industry by Alex Llull
#2: Every newsletter writer needs their own Swipe File by Corey Haines (via Growth Currency⚡)
Get CLARITY for 2023 with a 1-on-1 newsletter strategy call.
→ Book a Newsletter Consult with me: 30 Mins
Other resources to help you:
Peace and platonic love,